Trustworthy AI and innovation to drive La Poste’s transformation
More than 35 start-ups from the innovation ecosystem selected by the Group's accelerators and incubators will be exhibiting their digital solutions over the four days of VivaTech. The role of women in digital technology will be a particular focus, with a special event organised at Lab La Poste.
As a company committed to low-carbon mobility, La Poste is a partner of the 1st bike park set up by VivaTech for visitors who prefer soft mobility.
For over 10 years, La Poste has been transforming its business model through digital innovation. Its presence at VivaTech, of which it is a founding partner, demonstrates this year on year.
Once again, La Poste is presenting a number of experiments and innovations. These include:
La Poste GPT, generative AI for employees and customers : La Poste GPT is a generative AI developed by and for postal workers, trained on its own databases. More than 200 of the Group's employees (including sales staff and customer relationship managers) are currently testing the solution.
The deepfake mirror : Presented by Docaposte, the "deepfake" mirror is an educational and preventive activity designed to raise visitors' awareness of the risks of identity theft and the existing solutions for protecting one's identity online.
Generative AI for direct marketing :La Poste is presenting an innovative platform designed for companies looking to improve the impact and effectiveness of their marketing mail campaigns. Using artificial intelligence, it enables the rapid and affordable creation of tailored and specific content
The autonomous parcel delivery robot : Soon to be tested in the London area by DPD UK, this 100% electric, autonomous robot will provide a delivery service that is both practical and easy for consumers to access. The dual capacity of these robots means they can make home and away-from-home deliveries with 8 compartments
Under the impetus of Nathalie Collin, Executive Vice-President of La Poste Groupe in charge of the Retail and Digital unit, La Poste has been strongly committed to promoting the role of women in the digital sector for several years. A highlight of Lab La Poste for the past three years, the event dedicated to women in digital technology organised on Thursday 23 May will reveal the 2024 winners of the French IoT competition and the #FemmesduNumérique Coup de cœur awards [#Womenindigital favourites awards].
The VivaTech bike park has been set up to encourage visitors to the event to use environmentally-friendly means of transport. It offers a secure area where you can park your bike free of charge. La Poste is the main partner in this initiative. As a committed player in zero and low-emission delivery means in city centres, it will be presenting its Nouvelle Attitude subsidiary, which specialises in the reconditioning of electric bicycles.
To accelerate its development and enhance its offerings, La Poste has built up a rich ecosystem of innovation through its start-up support schemes: the French IoT Impact x Technology accelerator for positive-impact digital services, platform58, La Banque Postale's incubator for fintech, insurtech and cybersecurity, and the 115K, Open CNP and La Poste Ventures corporate venture funds.
During the 4 days of the event, visitors will have the opportunity to meet start-ups from La Poste's innovation ecosystem at Lab La Poste.
Symbolising the link between digital technology and human contact, 7 postmen and women and customer service representatives from different regions will be welcoming visitors to Lab La Poste.
Finally, La Poste will be offering a number of fun activities linked to the Paris 2024 Olympic and Paralympic Games, of which La Poste is an official supporter.