The widespread use of smartphones and tablets is multiplying connection opportunities and Internet use has become an essential tool in everyday life: for communicating, working, shopping, travelling and carrying out administrative procedures, consult and manage your bank account, pay your bills and pay your taxes. Personal data is an essential component of the digital revolution. The business model of many free services, such as search engines, is based on exploiting and marketing users' personal data.
The omnipresence of the Internet has given rise to new challenges: data protection, transparency, mastery of digital tools, inclusion of senior citizens and vulnerable groups.
For more than a century, the postman's oath has guaranteed respect for the correspondence and money entrusted to La Poste. It has now been extended to electronic personal data. The company's commitment is matched by the honour of its employees.
As a leading public service operator and trusted third party, La Poste group implements systems and technologies for an ethical and trusted digital environment. It undertakes to strictly respect the confidentiality of the data entrusted to it by its customers. In 2024, the Group updated its ethical framework, reinforcing its role as a trusted third party.
By bringing together the "Data" and "Trusted AI" Charters, the Group aims to guarantee the "ethical design" of its AI systems. In particular, the charter emphasises transparency, explicability and the fight against bias, while providing a framework for user protection.